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If you are doing SEO on your website then you will have heard a lot about the number of links you need. However the thing that most people miss is that it is not the quantity but the quality of your links. The aim of this article is to give you some insight into linking for that top position.

We have been working intensively on getting our website to the top of the search engines and we have got on the first page of Google for highly competitive words. However the interesting thing about this is our website has a lot less links than then other sites on the first page and in fact on sites that are a lot lower down.

So how is it possible to get to the first page of Google with a relatively low amount of links? There are a number of things that have contributed to this and we have put together our main points to help:

1. Quality Links. The first thing to point out is that we have used quality links. Many website owners will spend a long time on blogs posting comments to get links. If you check the number of links you have on Yahoo they will display all the links from blogs. However most blog owners include a no follow tag on the links that appear on their site. This means that Google will not count any of these links when ranking you.

You may also find that site focus on getting reciprocal links and include a links page on their site. Although this might seem useful it really isn’t as Google can detect these and so they will not be counted.

We would recommend getting links to your site through directories and articles. These are the most effective ways of gathering links.

2. Targeted Anchor Text. If you get most of your links through article writing then you will be able to get your chosen phrase in your anchor text. Also as mentioned in a previous article Google will read anchor text up to 55 characters and so you can often get more than one phrase in your text. Your anchor text is very important to Google and will probably have more weight in your position than you think.

The best way to think about this is to consider an example. Suppose one site has 1,000 links and only 5 of those links have the keywords in the anchor text of the links. Now suppose a second site has 500 links by 250 of them have the same keywords in their anchor text. It is quite likely that the second site will rank higher for the chosen keywords even though it has less links.

3. Quality Onsite Optimisation. It is important to ensure you include your keywords in your title tag and in the body of your text. If you do not do this you could be affecting the chance of getting to the top. Everything needs to go together, what is in the links and what is on your site.

4. Number of Pages. Google will tend to favour websites that have more pages as they are seen as more useful. So if you have less links but a lot more pages there is a high chance your website will appear above sites with more links.


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